File F-316-3-10-0-7 - Whistler Brewing Company

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Whistler Brewing Company

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  • 2000 (Creation)
    Dale, Lundy

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Lundy Dale is a writer for What's Brewing Magazine and a long-time organizer and contributor to the BC craft beer scene. She was a founder of CAMRA Vancouver, BC's Craft Beer Month, and Pink Pints - Barleys Angles Vancouver, and she was past President of CAMRA BC. Dale was the first-ever recipient of the BC Beer Awards Legend Award in 2018.

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File consists of a report prepared by Lundy Dale as a course assignment while pursuing a Marketing Certificate at the British Columbia Institute of Technology (BCIT) in 2000. The project was to take a company (real or not) and create a marketing campaign to turn it around. Dale was a friend of Evans, and he introduced her to the Whistler sales rep so she could ask some questions. The case study is hypothetical and was not intended to be taken as factual or historically accurate. Dale shared a copy with Evans, and he retained it in his files.

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File contains copyright-protected materials owned by third parties:

  • Lundy Dale, "The Whistler Brewing Company: A Proposal" (Nov. 2000), course work for BCIT course.

Contact the copyright owner for permission to use these materials.

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  • English

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  • Archival box - standard: 316-10