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Simon Fraser University Archives and Records Management Department Dale, Lundy
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Whistler Brewing Company

File consists of a report prepared by Lundy Dale as a course assignment while pursuing a Marketing Certificate at the British Columbia Institute of Technology (BCIT) in 2000. The project was to take a company (real or not) and create a marketing campaign to turn it around. Dale was a friend of Evans, and he introduced her to the Whistler sales rep so she could ask some questions. The case study is hypothetical and was not intended to be taken as factual or historically accurate. Dale shared a copy with Evans, and he retained it in his files.

Dale, Lundy