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Archival description
University Communications and Marketing fonds Series
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Public files

Series consists of topical reference files maintained by the Media and Public Relations Department in order to respond to queries and produce articles for their publications. Examples of topics from SFU's first decade include teaching assistants, labour relations, and the Shell gas station controversy. Series includes news clippings, published articles, correspondence, reports, briefs, working papers, and other documents.

Administrative records

Series comprises records related to the administration and organization of the Media and Public Relations Office and its predecessor, the University News Service. Topics documented include goals and objectives; meetings within the University relating to the delivery of the department's services; reorganization of the department; and a Gallup Poll to ascertain SFU's public image and develop an appropriate public relations program. Records include correspondence, reports, minutes, working papers, proposals, and other documents.

Correspondence

Series comprises correspondence conducted by the Media and Public Relations office related to its mandate and functions. Activities documented include liaison with the media (press, radio and television), liaison with University officials and other departments, production of publications (Takkali, Simon Fraser Week, Research Directory), production and distribution of University Christmas Cards, and the administration of the Speakers' Bureau.

News releases and media reports

Series consists of paper and digital news releases created by Communications and Marketing and its predecessors, as well as compilations of press coverage about the university. From its inception, SFU regularly created news releases intended for public dissemination to highlight significant events at the university and publicize the work of faculty, staff and students. From 1965 to 2003, these were maintained in paper form. Around 2002, the university began to post the releases on its website, and the paper records were discontinued by 2003. Starting in 1970, the department also began systematically compiling media articles about SFU into annual or semesterly appearing Media Reports ("Simon Fraser University in the news").

Record types include press releases, media advisories, and copies of newspapers articles. The web news releases were captured by the Archives as pdf files; see sub-series 3 for more information about the digital transfer process.

The series is arranged into three sub-series:

Ceremonies, events and activities records

Series comprises records related to special ceremonies, events or activities which the Media and Public Relations Department helped to organize and publicize. Examples of events and activities include the University's tenth and twentieth anniversaries, a re-enactment of Simon Fraser's historic canoe trip for the University's 25th Anniversary, and the management of the SFU Pipe Band by the Director of the University News Service, Dennis Roberts. Records include correspondence, press releases and news clippings, flyers, brochures, drafts and working papers, organizing committee agendas and minutes, and ephemera.

Photographic material

Series consists of photographs made by staff photographers in the department. Initially the Information Office relied on the Instructional Media Centre for photographs for its publications, but in 1972 it began to take its own photos. Photography subjects focus on newsworthy people, places and events at Simon Fraser University, as well as portraits of alumni, faculty, staff and students. From 1972 to 2000, the department created and managed its photographs in analog format, as contact sheets and negatives (sub-series 4). Around 2000, the department switched digital photography (sub-series 5, not yet processed).