Series F-300-5 - Blackspot campaign records

Title and statement of responsibility area

Title proper

Blackspot campaign records

General material designation

  • Textual records
  • Graphic materials
  • Photographic materials
  • Artefacts
  • Records in electronic form (born-digital)

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  • Source of title proper: Title supplied by the archivist based on the contents of the series.

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Edition area

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Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • 2003-2016 (Creation)

Physical description area

Physical description

Paper and analogue materials:
3 cm of textual records
22 photographs
2 pairs of shoes

Born-digital materials:
680 digital photographs (3.1 GB) : JPG, JPEG, TIF, GIF
174 items of graphic material (1280.7 MB) : PDF, JPG, TIF, PSD, PNG
60 textual records (134.4 MB) : PDF, JPG, TIF, TIFF

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Archival description area

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Scope and content

Series consists of analogue and born-digital records created by Adbusters Media Foundation while administering the Blackspot shoe campaign as well as designing, promoting, and distributing Blackspot sneakers and boots. The Blackspot shoe campaign was launched in 2002. For this campaign, Adbusters created and sold the Blackspot Sneaker (2002) and the Unswoosher (2006), shoes manufactured in a unionized workshop and created with vegan and recycled materials. The intent of Blackspot is to take market share from large shoe and athletic corporations through the creation of an environmentally responsible and fair trade alternative.

Paper and analogue records include income statements, correspondence (manufacturer, retailer, and customer), stock inventories, marketing plans, market analyses, newsletters, order processing guidelines, shareholder certificates, pamphlets, promotional photographs, and two pairs of blackspot shoes: v. 1 classic sneaker and v. 2 the Unswoosher.

Born-digital records include shoe design drawings, letterheads, internal manuals, advertisement graphics, promotional photographs, posters, coupons, stickers, gift cards, labels, shareholder certificates, T-shirt mockups, catalogues, promotional comics, and website mockups.

The series has been arranged by the archivist into separate sub-series based on the type of material:

Administrative records (sub-series 1).
Promotional materials (sub-series 2).
Shoes (sub-series 3).

Files are arranged chronologically.

Notes area

Physical condition

Immediate source of acquisition


Language of material

  • English

Script of material

Location of originals

Availability of other formats

Restrictions on access

Access restrictions may apply to records containing third-party personal information. Files marked "pending review" must be reviewed by an archivist prior to release. See the file lists and consult the reference archivist for more information.

Sub-series with known restrictions include Administrative records (sub-series 1). The remaining sub-series are open with no restrictions.

Terms governing use, reproduction, and publication

Series contains copyright-protected materials and copyright ownership is mixed, with Adbusters holding copyright in some of the materials and third parties in others. For more information, see the note on Terms governing use in the fonds-level description or the general AtoM note on the Archives' practices for managing mixed copyright holdings.

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Further accruals are expected.

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  • English

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